Flap your Jacks

Located in a two story warehouse in North Park, San Diego, flipping your own pancakes inspired the concept of this restaurant where breakfast is the most important meal of the day.

“At FYJ you can enjoy a truly interactive and unique dining experience. Each table is outfitted with its own pancake griddle, allowing guests to F.Y.O (Flip Your Own) pancakes!”

This project was a collaboration with Brandepica, a team of branding and communication experts, developing the enviroment of the brand.

The intention behind the design was to apply the fun and inspiring tone of voice which identifies with the restaurant`s theme of pancakes and spatulas.

“Spatulas were made specifically for the brand creating a fun and inspiring and unique consistent identity”.